{"id":2851,"date":"2021-06-22T10:05:57","date_gmt":"2021-06-22T08:05:57","guid":{"rendered":"https:\/\/www.chateau-ducru-beaucaillou.com\/?p=2851"},"modified":"2025-12-16T12:12:05","modified_gmt":"2025-12-16T11:12:05","slug":"primeurs-2020","status":"publish","type":"post","link":"https:\/\/www.chateau-ducru-beaucaillou.com\/en\/primeurs-2020\/","title":{"rendered":"Primeurs 2020"},"content":{"rendered":"\t\t
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Three centuries
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Cha\u0302teau Ducru-Beaucaillou reveals a commemorative label designed exclusively for the 2020 vintage, its tercentenary vintage.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In celebration of its tercentenary, Cha\u0302teau Ducru-Beaucaillou has reinvented its historic label. At once elegant and sophisticated, decisively modern and audaciously disruptive, the new design nonetheless maintains continuity with the estate\u2019s history and centuries-old values, striking a magnificent balance between the classic and the contemporary in an expression of joy and liberty.

Capturing the brilliance, perspectives, and energy of the 2020 vintage, the design is the result of a holistic approach to the aesthetics of the bottle and the wine within. A true aficionado of contemporary art, Bruno-Euge\u0300ne Borie explains his affinities:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\u201cIt was our conviction that the creation of this ephemeral label designed expressly for Cha\u0302teau Ducru-Beaucaillou\u2019s three hundredth vintage had to be seen as an event in and of itself. It was necessarily inspired by a kind of poetic rebirth of Ducru-Beaucaillou\u2019s legendary label, which had remained unchanged since its creation by the Johnstons in 1870. This new design recalls major art movements and techniques of the twentieth century: abstract art, collage, destruc- tured forms, and new realism.\u201d\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The playful yet deliberate design is reminiscent of lacerated works of art, and the triple collage of the Victorian tower from the cha\u0302teau\u2019s southern fac\u0327ade incarnates the estate\u2019s three centuries of existence and the three generations of the Borie family to helm Cha\u0302teau Ducru-Beaucaillou. Like a series of triptychs or ripple effects, they lend resonance to the dazzling illuminations of those inspired beings who have from one era to the next sublimated this most exceptional wine as they sought out myriad expressions of the spirit and celebrations of the ineffable.

Pure and modern, the tricentenary logotype appears in enameled orange characters on the bottle\u2019s shoulder, just above the label. The upper part of the neck is sealed with wax embossed with the estate\u2019s seal in its signature orange hue, a color that evokes Orient, Asia and the Palladian art forms that the Johnstons held dear. It is a design in which the present and the past come together in the pursuit of excellence, a feast for the eyes that is a fitting prelude to the delights of the precious nectar within.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ch\u00e2teau Ducru-
Beaucaillou 2020<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover the 2020 harvest book<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Three centuriesof inspiration Cha\u0302teau Ducru-Beaucaillou reveals a commemorative label designed exclusively for the 2020 vintage, its tercentenary vintage. https:\/\/youtu.be\/FjuSI6JuEyw In celebration of its tercentenary, Cha\u0302teau Ducru-Beaucaillou has reinvented its historic label. At once elegant and sophisticated, decisively modern and audaciously disruptive, the new design nonetheless maintains continuity with the estate\u2019s history and centuries-old values, striking a magnificent balance between the classic and the contemporary in an expression of joy and liberty. Capturing the brilliance, perspectives, and energy of the 2020 vintage, the design is the result of a holistic approach to the aesthetics of the bottle and the wine within. A true aficionado of contemporary art, Bruno-Euge\u0300ne Borie explains his affinities: \u201cIt was our conviction that the creation of this ephemeral label designed expressly for Cha\u0302teau Ducru-Beaucaillou\u2019s three hundredth vintage had to be seen as an event in and of itself. It was necessarily inspired by a kind of poetic rebirth of Ducru-Beaucaillou\u2019s legendary label, which had remained unchanged since its creation by the Johnstons in 1870. This new design recalls major art movements and techniques of the twentieth century: abstract art, collage, destruc- tured forms, and new realism.\u201d The playful yet deliberate design is reminiscent of lacerated works of art, and the triple collage of the Victorian tower from the cha\u0302teau\u2019s southern fac\u0327ade incarnates the estate\u2019s three centuries of existence and the three generations of the Borie family to helm Cha\u0302teau Ducru-Beaucaillou. Like a series of triptychs or ripple effects, they lend resonance to the dazzling illuminations of those inspired beings who have from one era to the next sublimated this most exceptional wine as they sought out myriad expressions of the spirit and celebrations of the ineffable. Pure and modern, the tricentenary logotype appears in enameled orange characters on the bottle\u2019s shoulder, just above the label. The upper part of the neck is sealed with wax embossed with the estate\u2019s seal in its signature orange hue, a color that evokes Orient, Asia and the Palladian art forms that the Johnstons held dear. It is a design in which the present and the past come together in the pursuit of excellence, a feast for the eyes that is a fitting prelude to the delights of the precious nectar within. Ch\u00e2teau Ducru-Beaucaillou 2020 Discover the 2020 harvest book<\/p>\n","protected":false},"author":1,"featured_media":2850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-2851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nPrimeurs 2020 | Ch\u00e2teau Ducru-Beaucaillou<\/title>\n<meta name=\"description\" content=\"Official website of Ch\u00e2teau Ducru-Beaucaillou, Grand Cru Class\u00e9 Saint-Julien, M\u00e9doc, Bordeaux, property of Ducru Beaucaillou SA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.chateau-ducru-beaucaillou.com\/en\/primeurs-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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